Harley-Davidson, Inc. (HOG): Valuation
TTM figures as of June 30, 2026
Harley-Davidson, Inc. trades at 14.3 times trailing earnings and a -4.59% free-cash-flow yield. On P/E that is higher than 61% of its own month-end history back to 2009. The Consumer Cyclical median P/E is 17.3.
Earnings yield 6.99%. Shareholder yield 15.29%. ROIC 4.2%. Piotroski F-score 6 of 9. Net debt $346.7M.
168 month-end valuation observations are on file, starting December 2009.
Sector comparison uses 1708 Consumer Cyclical names.
Frequently asked questions
Is HOG cheap versus its own history?
Harley-Davidson, Inc. trades at 14.3 times trailing earnings and a -4.59% free-cash-flow yield. On P/E that is higher than 61% of its own month-end history back to 2009. The Consumer Cyclical median P/E is 17.3.
What is HOG's free-cash-flow yield?
Harley-Davidson, Inc. currently yields -4.59% of market cap as trailing free cash flow.
Where do these valuation figures come from?
Yields and quality metrics are computed from the same SEC TTM figures as the financials page, against the live market cap. Historical bands reconstruct month-end market cap from split-adjusted closes and the share count in the units it was filed, then divide by those dollar totals. Nothing here is a third-party estimate.